After almost 20 years in the real estate franchising industry, achieving #1 in the world in franchise sales with what was then the largest real estate franchisor, Eddie later moved into an executive role growing a young brand into the fastest growing and then number one overall franchisor as named by both Franchise Times and Entrepreneur Magazine — from just over 50 offices to over 500 in 20 countries. There is not much Eddie has not seen.
Trusted Franchise Advisors exists because there was a gap. Franchisees were signing agreements and walking into renewals without anyone truly in their corner. Eddie spent nearly two decades on the other side of that table. He knows the Franchise Disclosure Document section by section, knows what can be negotiated and what cannot, and knows exactly where franchisees leave money on the table especially at renewal.
There are no employees and no junior consultants. When you call or email, Eddie answers. If you are looking at a franchise for the first time, or in the process of renewing an existing franchise, Eddie has a unique insight he is ready to share and is ready to be in your corner. The initial consultation will not cost you a cent and whether you speak for five minutes or an hour, you will walk away knowing exactly where you stand.
"When you hang up after that first call, you'll say: that was not what I expected in a good way."
The full website is on its way. In the meantime, Eddie is ready to talk. If you are evaluating a new franchise or your renewal window is approaching, reach out today. The conversation is free. The insight is hard to find anywhere else.
Independent FDD review, section by section. Contract negotiation guidance what can change, what can't, and where you have leverage. Evaluating alternatives so you're comparing, not just accepting. Applies to real estate and every other franchise sector.
Most franchisees don't know the franchisor contacts them slightly before the final 6 months because that's when you can talk to anyone. That window is your moment of maximum leverage. Successful franchisees have saved six figures over a renewal term. Eddie helps you get there.
No obligation. No sales pitch. No junior consultants. Just an honest conversation with someone who has been on both sides of this table for over 20 years.